Food Culture Design

Farming the City is excited to invite you to Premsela’s current exhibit about food culture!

Food Culture: Eating by Design at the Designhuis in Eindhoven  

AMSTERDAM – A forthcoming exhibition by Premsela, the Netherlands Institute for Design and Fashion, will show how designers can help humanity to make the changes to its food chain that will be necessary in the future. Food Culture: Eating by Design, curated by the designer Marije Vogelzang, will be open at the Designhuis in Eindhoven from 30 June through 30 September. 

Arabeschi di Latte, photography Lizzy Kalisvaart


Food Culture will showcase work by designers who concern themselves with the links between design, food, and the origins of what we eat. The projects on view will map people’s complex relationship with food and make visitors aware of how it is produced. For instance, Vogelzang has invited the Swiss design duo Honey & Bunny to exhibit the results of their investigation into the production of everyday foodstuffs. Their work shows how a design idea lies behind every pretzel, bagel and piece of macaroni.

Stummerer: Hablesreiter: Koeb

Food: a source of creative inspiration 

Few people are aware of the difference designers make to our experience of eating and their potential role in organising the food chain and helping us to understand issues around what we eat. Even designers themselves don’t yet see all the opportunities, Vogelzang says. “Although designers design for people, they often overlook the food that keeps us alive. Designing for food is an area where exciting collaborations are possible between designers, farmers, scientists, politicians and chefs.”

The projects in the exhibition illustrate the breadth of the subject. They span the multidisciplinary gamut – some are design, some are art. “I want to inspire designers who aren’t yet involved with the food chain to start addressing the subject,” Vogelzang says. “It’s a challenge working with something as transitory as food.”

Food Culture: Eating by design, photography Lizzy Kalisvaart


Vogelzang calls herself an “eating designer”. Her work focuses on the activity of eating, its cultural background and the emotions around it. Over the past 12 years, she’s opened two Proef restaurants, written the book Eat Love, and designed dinners and workshops. Vogelzang has invited the curator and artist Koos Flinterman to select works of art for inclusion in Food Culture.

For the exhibition, Vogelzang and Flinterman chose more than 20 projects by people including the designers James King (GB), Marti Guixé (ES) and Tomm Velthuis (NL); the photojournalist Peter Menzel (US); and the artists Julie Green (JP), Uli Westphal (DE) and Koen van Mechelen (BE). The agricultural entrepreneurs’ association ZLTO will also display innovative food-related projects currently being carried out in the Netherlands but not yet known to the general public. And International Flavors & Fragrances Inc.’s olfactory display will make the exhibition a multisensory experience.

With Food Culture, Premsela highlights the important contribution designers make to the world of food and how they can affect its future.

Uli Westphal – Mutatoes


Additional events

In conjunction with Food Culture, Premsela and the Food Film Festival ( will cohost films, discussions, workshops and food-related events for children and adults. The Food Film Festival combines a love of eating with serious questions about the future of food.

Food Culture: Eating by design indoor garden for Guerrilla Gardening, photography Lizzy Kalisvaart

Food Culture: Eating by Design 

Saturday 30 June–Sunday 30 September 2012

Opening hours: Tuesday–Sunday, 11am–6pm

Admission: €5, students €3, 14 and under free

Opening: Friday 29 June

About the Designhuis

Premsela will programme events at the Designhuis in Eindhoven at least through 2012 in partnership with the Eindhoven design association Capital D and the city of Eindhoven.

Food Culture: Eating by design, photography Lizzy Kalisvaart

About Premsela

Premsela, the Netherlands Institute for Design and Fashion, creates opportunities for the growth of Dutch design. We organise lectures, discussions and exhibitions in the Netherlands and abroad. Our activities are aimed at designers, students, clients, producers and everyone interested in the value of design and fashion.

Le Whaf, photography Florent Dechard

For more information, please contact: 

Dewi Pinatih, PR, Premsela, the Netherlands Institute for Design and Fashion: +31 (0)20 3449 449 / +31 (0)6 1428 8724 /

Photos: Royalty-free use permitted with credit. Credit: Stummerer/Hablesreiter/Loeckinger/Koeb. Additional images available on request.

Posted on 25 July 2012 and filed under Uncategorized