PwC winners 2


After two rounds of intensive review, jury deliberation and final pitches, we are excited to announce that FOODLOGICA is a PwC Social Impact Lab 2016 winner!

With 75 enterprises registered in this challenge for start-ups with a social purpose, there were only six in the final pitches on 27 June. FOODLOGICA and two other winners received two years of close guidance, use of PwC’s office facilities, and a chance to get up to €50,000 in funding.


Business hasn’t been what it used to be for a while. And the ways in which people can and do impact our world through business continues to evolve with stronger and more meaningful results. Amidst this revolution, the entrepreneurial playing field is filling fast, with bright ideas, hard work and zealous dedication powering positive initiatives.

PwC’s Social Impact Lab selects start-ups with a social purpose from this growing entrepreneurial crowd, bringing them together in a challenge to gain support in delivering the greatest positive impact to our cities, communities, country, and world.

Ad van Gils, Executive Board member of PwC and chairman of the jury, said* “We are committed to social enterprises because we are convinced that they are the future, and because they still could use a helping hand in their development. What the winners of this challenge have in common is that they have developed a clever concept that will substantially contribute to solving important problems. They therefore appeal directly to our own purpose. We can learn a lot from them and look forward to working together.” (*Quote translated from Dutch.)


Learn about the three winners – FOODLOGICA, 100weeks and Butterfly Housing – and PwC’s relationship with social entrepreneurs: Read the article on finals and winners.

And, capture the energy that transpired in the final event in this video:


If you don’t already know what FOODLOGICA is, it’s the cleanest last-mile urban logistics company out. Using solar-powered electric e-trikes retrofitted with custom cargo boxes, our team works with select local businesses to transport food fresh, fast and clean in the city, while introducing better practices and connecting producers, purveyors and consumers more closely.

Why? Because supporting sustainable food does not deliver the social and environmental benefits you hope – unless the transport is also sustainable. And because petrol-powered, emissions-spitting vans dominate inner city food transport for small businesses. This means thousands of vans are clogging streets and causing noise and air pollution to deliver a small amount of goods.

FOODLOGICA stepped (rolled?) in to change this, and we are. Winning PwC’s Social Impact Lab challenge gives us a boost to better position ourselves in the market, increase operations and intensify our impact.

For more, go to the FOODLOGICA website.

PwC groepsfoto winnaars SIL 2016


Posted on 13 July 2016 and filed under Projects

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